Web 2.0 Alive in Melbourne

On Friday, I attended the Digital Marketing and Media Summit 2008. This conference was very good. I especially enjoyed the first few presentations. A lot of the conference content focused on social media. My favorites were:

Wake up and reconnect with your customers! by Joel Thomson from Publicis Mojo

The new rules of engagement by Julian Cole (very entertaining with a skit even)

The sweet taste of digital Cornetto case study by Universal McCann and Soap Creative

Mt Franklin case study: Building a meaningful relationship with your consumer in a digital world by Katie Chatfield from the white agency